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SERVICES

Craft sensory experiences and build emotions


Create exclusive and welcoming atmospheres that will captivate your customers' senses and turn them into brand ambassadors.

SCENT MARKETING


The Art of Olfactory Creation: Transforming Brands and Experiences



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At The Aroma Trace, we believe in the transformative power of scent. Our passion for Scent Creation is evident in every fragrance we design and in our custom solutions.

We invite you to discover how scent can empower your business and define your brand in unforgettable ways, creating lasting connections and exceptional experiences.

Definition of an Odotype

We offer a wide variety of options to create the perfect Odotipo for your brand, working with expert perfumers who design the scent with different olfactory notes. Ideal for small to medium sized clients who want a customized scent.

We start with a virtual reality experience exploring scents from various environments, followed by an in-depth analysis of the client's brand essence, understanding their values, objectives and key emotions to ensure their olfactory identity is authentic and consistent.

Using our Fragrance Briefcase with 65 options, we carefully align the scent with the brand identity. We then provide samples of the preferred fragrances to the client and, if eligible, initiate custom fragrance creation.

In the case of an olfactory creation, our team of highly trained and experienced perfumers creates 3 to 5 initial scent samples. During this process, we ensure that each scent complies with the highest ethical standards and regulations set by IFRA.

We facilitate the testing of samples of olfactory creations through a Sensory Box, presenting each sample in a video with a QR code for customers to live a sensory experience and choose their favorite scent in a survey.

Based on client feedback and test results, we make adjustments and refine the aromas as necessary. Furthermore, we tailor the aromas for nebulization and prepare them for final testing at specific locations.

Once the client chooses the final scent, we strategically implement it in their spaces. We provide ongoing monitoring and support to ensure that the scent identity remains effective and adjusts to the changing needs of the brand.

OLFACTORY SENSORY ARCHITECTURE

1Site Assessment

Our team of sensory architects conducts a thorough analysis of the space where olfactive marketing will be implemented. This includes evaluating the layout and traffic flow in the location to understand how to make the most of the power of scent and enhance the customer experience.

2Understanding Objectives

We work closely with our clients to identify and thoroughly understand their objectives and goals in relation to olfactive marketing. This allows us to align our strategy with their specific needs.

3Identification of Key Areas

Utilizing our specialized knowledge, we identify key areas within the space where the strategic installation of aroma diffusion systems can have the greatest impact on improving the customer experience. This may include entry zones, waiting areas, or places where customers spend more time.

4Strategic Design and Placement

We develop a design plan that includes the strategic placement of aroma diffusion systems in the identified areas. Our goal is to ensure the effective distribution of fragrances to achieve the desired objectives.

5Optional Maintenance

We offer an optional periodic maintenance program for customers who wish to ensure a consistent and high-quality aroma in their space. This program includes fragrance replenishment, cleaning, and technical maintenance.

6Continuous Improvement and Adjustments

Our team of sensory architects is prepared to make adjustments as needed and to improve the strategy based on results and feedback over time. Continuous improvement is an essential part of our approach to ensure an exceptional customer experience.

CUSTOMIZABLE SCENTED PRODUCTS

We specialize in crafting tailor-made scented solutions that breathe life into your brand.

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Below the Line Marketing

We Create Unique Sensory Experiences

We take scent marketing to a higher level with our BTL activations. We create unique experiences at themed events, such as film festivals, where we design custom scents that complement movie screenings, immersing the audience in the plot through the sense of smell. We also organize contests and olfactory games, such as challenges to guess the correct aroma at wine tasting events, actively involving the attendees. In addition, through olfactory storytelling, we highlight the stories behind brands by associating fragrances with meaningful moments and memories. Our BTL activations are a fusion of creativity and strategy, designed to captivate the senses and leave a lasting impression.

These are the fields in which we excel.

FAQS

Is it safe for individuals with allergies or sensitivity to specific scents?

Our scents prioritize safety with meticulous crafting, adhering to stringent regulations set by the International Fragrance Association (IFRA). Thorough testing accompanies each fragrance, and our accessible safety data sheets detail components, ensuring they surpass established quality and safety standards. This commitment to transparency is fundamental to our approach.

Recognizing that individuals, particularly those with delicate respiratory systems, may have varying sensitivities, rest assured our dedication to safety minimizes the risk of allergic reactions during cold-air diffusion. With a proven track record of installations surpassing 10,000 devices worldwide, our scents have earned acclaim for providing a delightful olfactory experience while maintaining a secure environment.

At The Aroma Trace, we seamlessly harmonize fragrance and safety, ensuring our scents captivate the senses and bring joy to pets, children, and all forms of life. Immerse yourself in the transformative experience of our scents, where safety is as integral as the delightful aromas we proudly offer.

What is the duration of the fragrances, and how often do I need to refill or change the system?

The duration of our fragrances varies, contingent on the devices utilized and the selected scenting intensity. Typically, our cold-air diffusers dispense 1 gram of perfume per hour at a 50% intensity level. It's important to note that factors such as humidity, heat, and the specific components of the fragrance can influence the longevity of the scent.

To address the need for refills or system changes, our cold-air diffusers are equipped with smart sensors. These sensors continuously monitor the fragrance levels and, when running low, prompt a technician to refill the device promptly. Alternatively, you may receive a reminder to perform the refill yourself. This proactive approach ensures that your space is consistently infused with a pleasant scent, providing an uninterrupted olfactory experience.

How long does the olfactory identity development process take?

The process of developing a custom fragrance typically takes between 1 and 2 months. This timeframe encompasses the meticulous search for the perfect chemical blend that aligns with the desired identity, ensuring it adheres to our strict ethical code. Additionally, time is dedicated to crafting multiple samples to guarantee the fragrance is exceptional. Once the samples are completed, they are sent to the client for evaluation, ensuring the final fragrance is entirely satisfactory and unique for their specific application.

The process of selecting a fragrance from our scent briefcase collection and setting up a trial can take as little as a few days depending on the country and if the scent is in stock.

How is it ensured that the aroma developed is exclusive and represents my brand?

We provide exclusivity in our olfactory development contracts. To clients for whom we create a unique olfactory identity, we guarantee exclusivity throughout the duration of the contract validated by the law applicable to each country. This means that we commit not to offer the same fragrance to any other client during the agreed-upon period. This measure ensures that the olfactory identity crafted for a client is unique and distinctly reflects the desired brand or environment without duplicates in other locations or establishments.

Do you provide solutions for small businesses or smaller spaces?

Yes, we cater to businesses of all sizes, including small businesses and smaller spaces. Our solutions are versatile and can be tailored to meet the needs of businesses as small as a single store or local shops with spaces as compact as 20 square meters. Whether you're a small local business or part of a larger chain, our range of diffusers comes with varying strengths, and each diffuser can adapt its intensity. We have extensive experience working with a diverse clientele, from small shops to large hotel chains with as many as 4000 rooms in each hotel. Our goal is to provide effective scent solutions that seamlessly fit the unique requirements of businesses, regardless of their size.

Do you offer international scent coverage?

Yes, we provide comprehensive international scent coverage globally. Our reach extends across various countries, with offices strategically located in Spain, Mexico, Dominican Republic, Jamaica, Guatemala, Costa Rica, Bolivia, Colombia, India, Indonesia, the United States, and Panama. To ensure efficient service and maintenance, we have established a network of distributors and contractors in all other countries. This extensive global presence allows us to deliver and maintain our scent solutions wherever your business operates, offering a seamless and consistent aromatic experience worldwide.

Do you work with natural, synthetic, or both types of aromas?

We offer a variety of aromas, some of which are completely natural and hypoallergenic, perfect for sprays and home products. However, it's important to note that essential oil fragrances require a solvent in their chemical composition for diffusion. There is no natural solvent that is free from CMR (carcinogenic, mutagens, reprotoxic chemicals). Therefore, our fragrances contain a carefully balanced combination of natural and synthetic ingredients that are not harmful.

The inclusion of synthetic ingredients helps us limit the use of respiratory allergens and reduce sensitivity to fragrances without compromising olfactive quality. We strive to maintain a balance between quality and sustainability in our formulas. Furthermore, all our fragrances come with IFRA (International Fragrance Association) certificates, ensuring compliance with international safety and quality standards.

What kind of maintenance do aroma systems require?

Our aroma systems are designed for minimal maintenance, and our skilled technicians typically handle the necessary tasks. Maintenance includes changing the venturies on the bottles every 6 months, ensuring optimal performance. Additionally, our technicians clean the diffusers to remove any residual fragrance, replace the scent charge, and, if fragrance exchange is required, we diffuse with rubbing alcohol. This proactive approach ensures that our systems consistently deliver a delightful olfactory experience with little disruption.

Do you offer tests or samples before finalizing the aroma selection?

Yes, we offer the opportunity for clients to test and select aromas before finalizing their choice. The fragrance selection process typically involves a meeting with a sensory architect where clients can choose from our collection of 65 fragrances in person. For those seeking custom-made fragrances, the creation process includes samples of 3-5 unique scents for clients to evaluate and choose from.

In specific cases, we can provide a complimentary sample pack containing 5-10 fragrances, allowing clients to experience and select their preferred scent. This ensures that clients have the opportunity to test and choose the aroma that best aligns with their preferences before making a final decision.

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